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The
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Small Successes Pave the Way for Major Triumphs

Our commitment at Fridays is centered around cultivating and empowering habits to ensure lasting results. Recognizing the transformative potential of small actions, we focus on taking these steps that collectively lead to something far greater than the sum of its parts.

Your Health, Our Support

The Fridays program is crafted to align with your lifestyle and your journey, not the other way around. You'll maintain consistent communication with your doctor and coach, enabling them to customize your objectives, offer encouragement, and make adjustments at your pace.

Together We Can

Achieving lasting weight loss and metabolic well-being requires a dedicated team. Our team of doctors, coaches, specialists, and advisory board members collaboratively guide and support you through each triumph, challenge, and recovery phase on your journey.

Our

Values

Sustainable results

We believe in providing patients the tools and support to not only reach their goals, but maintain them. At Fridays, we integrate science-backed approaches that pave the way for lasting results, guiding you to embrace a transformed daily routine.

Our Values

Small Successes Pave the Way for Major Triumphs

Our commitment at Fridays is centered around cultivating and empowering habits to ensure lasting results. Recognizing the transformative potential of small actions, we focus on taking these steps that collectively lead to something far greater than the sum of its parts.

Your Health, Our Support

The Fridays program is crafted to align with your lifestyle and your journey, not the other way around. You'll maintain consistent communication with your doctor and coach, enabling them to customize your objectives, offer encouragement, and make adjustments at your pace.

Together We Can

Achieving lasting weight loss and metabolic well-being requires a dedicated team. Our team of doctors, coaches, specialists, and advisory board members collaboratively guide and support you through each triumph, challenge, and recovery phase on your journey.

Sustainable results

We believe in providing patients the tools and support to not only reach their goals, but maintain them. At Fridays, we integrate science-backed approaches that pave the way for lasting results, guiding you to embrace a transformed daily routine.

Clinical Advisory Board

Weiss Surkhabi, MD
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Weiss Surkhabi, MD

Chief Medical Officer

Co-founder of Fridays Health

Double board certified in obesity medicine and family medicine

  • Accomplished author contributing to the medical field through the publication of numerous scientific papers encompassing a diverse array of subjects including breast cancer, public health and dermatology.
  • Active participant in shaping public health policy initiatives for Los Angeles, contributing expertise to multiple task forces and advisory committees focused on addressing obesity, healthcare access, and health equity within the city.

Holly Lofton, MD
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Holly Lofton, MD

Senior Clinical Advisor

Double board certified in obesity medicine and internal medicine

Director of the NYU Medical Weight Management Program since 2012.

  • Clinical Associate Professor of Medicine and Surgery at NYU Langone Health
  • Boards of the Obesity Action Coalition and Bariatric Medicine Committee for the American Society for Metabolic and Bariatric Surgery,
  • Medical Director of the NFL Alumni Tackle Obesity program
  • Participant in the pivotal SELECT and SURMOUNT-1 trials.
  • Public speaker and obesity advocate on The Today Show and CNN

Health Coaches

Sherri Moore, MA, NCC, LPC, LMHCA
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Sherri Moore, MA, NCC, LPC, LMHCA

Mindset Coach

Licensed Professional Counselor

  • MA in Counseling Psychology from The Chicago School of Professional Psychology
  • Specializing in trauma and crisis treatment
  • Cognitive Behavioral Therapy (CBT) and person-centered approach for empathetic care and support.
Pablo Elorriaga
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Pablo Elorriaga

Movement Flow Coach

Certified Health, Fitness and Movement Coach

Pablo is the founder of Move4UrHealth, a health-focused fitness coaching platform that aims to meet the individual where they are at and guide them towards their specific health goals.

He also works with the Obesity Matters, an advocacy organization that supports people in shedding the unrealistic goals set out by the fitness industry in the quest for being accepted by society. They aim to elevate the conversation of weight and its impact on health.

Darby Horton MS, RDN, LD
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Darby Horton MS, RDN, LD

Nutrition Coach

Registered Dietitian Nutritionist

  • Registered Dietitian with an intentional eating and mindset focus.
  • Master of Nutrition from the University of Central Arkansas
  • Founder and CEO of The GLP-1 Girls Guide
Joy Bracey, Ed.D., LPC, NCC
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Joy Bracey, Ed.D., LPC, NCC

Joy Bracey, Ed.D., LPC, NCC attained her Doctor of Education in Executive Leadership at the University of Holy Cross in New Orleans, Louisiana and her Master of Education in Counseling at the University of New Orleans. She is a Licensed Professional Counselor, a National Certified Counselor, and an adjunct professor at Teachers College- Columbia University, teaching self-awareness to master’s degree students.

Dr. Joy allowed her calling to help others to shape her career, providing mental health services and addiction treatment for New Orleans’ most vulnerable communities. For the past 12 years, she has served as the President & CEO of a non-profit addiction treatment & mental health agency while serving in leadership roles on numerous local and national boards, coalitions, and advisory councils.

Dr. Joy uses her background and education to teach self-love, inner critic healing, inner child healing, emotional skills, mindfulness, and self-awareness online, in workshops and retreats, and through public speaking engagements. She provides coaching and counseling to individuals to help them along on their journey of discovering who they are, so they can fully embrace self-compassion and experience inner peace. She is the host of the podcast, “The Easy Weigh Out with Dr. Joy Bracey”, which is a deep dive into the emotional underpinnings of living in an obese body, losing a tremendous amount of weight, and healing from emotional eating.

Co-Founder

Sina Arham

Sina is an enthusiastic clinician and advocate who has dedicated his career to serving marginalized patient populations. He earned his doctorate of dental surgery from the esteemed University of the Pacific Arthur A Dugoni School of Dentistry in San Francisco, practicing dentistry for ten years before becoming a stay-at-home caretaker due to a family member's chronic illness.

Since childhood, Sina has harbored a profound empathy for patients grappling with poorly managed metabolic health conditions. Witnessing his grandmother's struggle with obesity, he was dismayed by the simplistic characterization of her as a lazy overeater, leading him to develop a fervent commitment to advocacy.

Having been childhood friends with Dr. Weiss, Sina and Dr. Weiss joined forces to merge Dr. Weiss's expertise and passion as an obesity physician with Sina's dedication to advocacy, connectivity, and operational efficiency.

Hear more about Sina